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Lebedev Studio has developed a corporate identity for the cable "SPETSKABEL" plant
Cable Factory "SPETSKABEL" in early 2015 decided to update the corporate identity. Contractor made known in Russia and outside the design studio Art Lebedev. Studio was tasked with developing a comprehensive visualization: company logo, corporate identity elements, convenient and intuitive navigation in the catalog, design souvenirs. In the process, several variants of the concepts have been developed, of which "SPETSKABEL" chosen one, most emphasizing the specifics of the company. The sign is a graphic illustration of cable in the context in which the letter S. The expressive figure clearly read text is complemented by a strong part. On the basis of the logo developed proprietary unusual schedule. Recognizable elements such as designer items freely combined and embodied in different techniques. Lebedev Studio has published a presentation on the work done at its official website. The process of creating and description can be found here. Cable Factory "SPETSKABEL" expresses gratitude Lebedev Studio for fruitful cooperation. I especially want to mention the flexibility in dealing with unusual situations in the various stages of work and high qualifications of employees.